The Only Marketing Strategy Built Just for Picnic Business Owners

The Only Marketing Strategy Built Just for Picnic Business Owners

The ASB Method: The Only Marketing Strategy Built Just for Picnic Business Owners

Hey there, picnicpreneur! 💛

If you've ever found yourself staring at your Instagram feed wondering, "Why am I not getting bookings even though my picnics are beautiful?" — you're not alone.

So many luxury picnic business owners create stunning setups, post consistently, and even try their hand at Reels… yet still struggle to turn followers into paying clients.

That’s exactly why I created The ASB Method—a simple, powerful content marketing strategy designed specifically for picnic and party planning businesses.

And guess what? It's the only method of its kind.


💡 What Is the ASB Method?

ASB stands for: Attract. Showcase. Book.

It’s a 3-phase approach to marketing your picnic business online in a way that:

  • Builds your brand,

  • Positions you as the expert,

  • And consistently drives client bookings.

Whether you’re just starting out or already set up and struggling to grow, the ASB Method is designed to help you finally get clarity on what to post, how to show up online, and how to turn social media into a money-making tool (instead of a time-wasting one).

And the best part? This method is tailored specifically for picnic businesses—because let’s be real:
Marketing a luxury picnic business is NOT the same as marketing a boutique or beauty product.

So why are we using the same strategies as everyone else?


🌟 Why Most Picnic Marketing Fails (And What ASB Fixes)

Most marketing advice out there is made for:

✔️ Influencers
✔️ E-commerce brands
✔️ Coaches

But if you’re a picnic business owner, your content has to do more than just get likes. It has to:

  • Build trust with local clients,

  • Showcase your experience visually,

  • And gently guide people to book you without being salesy.

The ASB Method was born because I couldn’t find a single system that worked for service-based businesses like mine—so I built one.

And within 6 months, I went from zero clients to fully booked, turning my new picnic idea into a six-figure business. (Yes, really.)


✨ A Little Peek Into Each Phase 

I won’t spill all the secrets here—because the full breakdown is reserved for students inside my Picnic Success Method Course—but I’ll give you a little taste of how it works:

1️⃣ Attract

This is where you stop blending in and start standing out. We focus on positioning, visibility, and making sure the right people find your content and say, “I need THIS.”

Hint: It’s not just about pretty photos. It’s about strategy.

2️⃣ Showcase

This phase is where the magic happens. Most people skip this, but it’s where trust is built. We create content that educates, connects, and shows your value.

You don’t need to post every day—you just need to post the right stuff.

3️⃣ Book

This is the phase where it all comes together. The “how” of turning your followers into paying, happy clients (without sounding desperate or awkward).

It’s subtle, strategic, and surprisingly fun when you have the system in place.


📌 Who Is the ASB Method For?

  • Brand new picnic business owners who are just getting started and feel overwhelmed.

  • Established picnic brands who are tired of guessing and want a smarter strategy.

  • Creatives who are ready to stop hoping their next Reel will “go viral” and start seeing real results.

If you're ready to stop spinning your wheels and actually grow your business—this is the method you've been waiting for.


📈 What You’ll Learn in the Full ASB Course:

I won’t give it all away here (because this strategy is too good not to protect), but inside the course, we go deep into:

✅ How to build a content strategy that sells without being salesy
✅ How to attract local dream clients who actually book
✅ What kind of content builds trust (and what to stop wasting time on)
✅ How to create Reels, carousels, stories, and Pinterest pins that convert
✅ A plug-and-play content system you can use over and over

… and so much more. 🎉


🧺 Why It Works for Picnic Planners (and Why Generic Strategies Don’t)

Luxury picnic businesses are all about emotion, experience, and aesthetic. The ASB Method understands that.

This strategy helps you lean into what makes your business special—while still giving you structure so you’re not guessing every time you go to post.

It’s not about hacks or trends. It’s about building a business that’s sustainable and scalable.


💬 Final Thoughts: Your Business Deserves Strategy, Not Stress

If you’re tired of throwing random content out into the void and praying for bookings, I want you to know there’s a better way. A clear way. A proven way.

The ASB Method was built to help picnic business owners just like you:

📌 Gain clarity
📌 Book more clients
📌 And finally feel confident showing up online


👉 Ready to learn more?

🎯 Get on the waitlist for the Picnic Social Method Course and be the first to access the full breakdown of the ASB Method (Click here to join waitlist).
📩 Or follow us on Instagram @picnicbusinessacademy where we’re breaking down bite-sized tips every week.

This is your time. Let’s turn your picnic business into the booked-out brand it was always meant to be. 💛

Back to blog